At its biannual users conference ABB Customer World, the supplier commercially launched ABB Ability, its new branding for a collection of more than 180 digital products and services—some new, some not so new. With an installed base of more than 70 million devices connected to some 70,000 control systems in the field, ABB is certainly not a newcomer to the digital technology world. But ABB executives are humbly conceding that they haven’t been so good at letting the world know.
In the first keynote of the week, ABB CEO Ulrich Spiesshofer referred to his company as a “hidden digital champion,” leading the field with connected devices, and yet not known for it.
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