ABB Packages Digital Offerings for Project Optimization

2017-03-21 - ABB Ability combines more than 180 digital products and services, including the Select I/O launched this week, with deep domain expertise and network connectivity. Automation World article by Aaron Hand - March 17, 2017
There’s a joke going around that if ABB sold sushi, they would call it “cold, dead fish.” Which is not to say that the sushi wouldn’t taste wonderful, which is kind of the point that ABB executives have been making this week in Houston.

At its biannual users conference ABB Customer World, the supplier commercially launched ABB Ability, its new branding for a collection of more than 180 digital products and services—some new, some not so new. With an installed base of more than 70 million devices connected to some 70,000 control systems in the field, ABB is certainly not a newcomer to the digital technology world. But ABB executives are humbly conceding that they haven’t been so good at letting the world know.

In the first keynote of the week, ABB CEO Ulrich Spiesshofer referred to his company as a “hidden digital champion,” leading the field with connected devices, and yet not known for it.

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