ABB launches local blog in Bulgaria

The Bulgarian version of the corporate blog “Conversations” offers new communication opportunities

Sofia, March 10, 2014 – ABB in Bulgaria has recently become a part of the Group blog platform www.abb-conversations.com/bg. The blog can also be reached on the company website www.abb.bg within the Social Media section.

The original platform, which is conceived as an open dialogue, offers the opportunity for the ABB engineers, specialists and employees to share their points of view on different subjects. The blog also offers its users the chance to express their professional views related to relevant topics and to receive professional opinions of the ABB specialists. In this way ABB gives a different perspective in regards of the many interesting fields in which the company operates in Bulgaria.

The new version of the ABB corporate blog will focus at the beginning on topics related to the Low Voltage area and in the future the themes will be broadened with subjects covering more and different technical areas and fields.

“This innovative dialogue platform will certainly ensure a better communication and cooperation between our actual and potential customers and the ABB professionals on topics of a wide technical interest.” – said Ekkehard Neureither, Country Manager of ABB in Bulgaria.

The ABB blog in Bulgarian language is aiming at reaching a wider audience – technical specialists - on local level. This is another social platform which ABB in Bulgaria launches successfully. The company is already actively present on Facebook, LinkedIn and Google+.

ABB operates in Bulgaria with one company with the Head Office in Sofia, having offices and branches in five locations. The ABB production units in the country are located in Petrich – for Low Voltage Products, in Sevlievo for High Voltage Products and Transformers and in Rakovski for Low and Medium Voltage Products. The company has also a Turbocharger Service Station in Varna, as well as Shared Accounting and an HR Centers in Rakovski. ABB employs in Bulgaria over 1,500 people.

ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 150,000 people.