Food and Beverage Seminar in UAE Creates Awareness of ABB Control Systems in the Industry

2012-11-22 - Nov 20, 2012 – Control Technologies (CT) AE organized its first food and beverage customer seminar in Abu Dhabi. The goal was to align with the CT strategy to target the food and beverage industry segment and create pull for future growth.
CTAE has up till now been known to focus on internal systems sales and channel partners and this was the first time an end customer seminar has been organized to focus on a specific industry.

The team presented a complete range of products from ABB from automation to power and our multi-channel strategy. End customers came from the following industry segments: dairy (e.g. cow milk and camel ice-cream), juice manufactures, animal feed, starch and glucose producers.

The event was held in our Learning Zone and Automation Arena. The facilities provide an excellent platform to showcase the full range of capabilities from ABB. The Automation Arena demo was customized to reflect the food and beverage industry.