ABB unveils new innovative technology and Authorized Value Providers in the Gulf

2012-12-09 - The latest ABB technology; ‘all compatible’ drive ACS880, the energy-efficient synchronous reluctance motor and drive package, was introduced to the markets at the recent 3rd Gulf Region Channel Partner Conference. The event was held at ABB’s brand new Learning Zone at HQ building in Abu Dhabi, UAE.
“In our product development work, we have been able to cooperate closely with the customers, tailoring the products according to the needs in different industrial sectors”, says Aki Maenpaa, local division manager, Discrete Automation and Motion in the Gulf.


The ACS880 drive is designed to meet the requirements set by different users, processes, businesses and environmental goals while the energy-efficient synchronous reluctance motor (SRM) and drive package has modern design: “The synchronous reluctance motor and drive package is unique due to the design of its rotor which has no windings, unlike traditional synchronous designs. The rotor suffers virtually no power losses and its temperature remains lower than in conventional rotors”, continues Maenpaa.

ABB has succeeded in using this technology to achieve better power density and higher energy efficiency. The package includes a matched motor and drive with dedicated software. Optimized for variable speed operation it offers smooth, efficient process control and optimal use of energy.

The conference included also an update on the mechanical power transmission products offered by Baldor Electric Company, a North American leader in industrial motors – acquired by ABB in 2011, highlighting ABB’s complete portfolio and unique, competitive edge.

Partners provide wider ABB offerings

Another highlight of the event was the announcement of the latest companies to join ABB’s Authorized Value Provider (AVP) program: JGB International CO. W.L.L, Bahrain, Powertech Switchgear Industries, UAE, ExOx Engg LLC, Qatar, PAC International W.L.L, Qatar, FBM Trading LLC, UAE and Faisal Jassim Trading Company, UAE.

ABB’s AVP program is designed for distributors, technical distributors, system integrators, service providers and panel builders. It provides the third party partners a unified, consistent solution for the complete ABB portfolio. This is reflected to the end customer in wider ABB offerings, availability to technical expertise and easily recognizable retailer. ABB’s partners are capable of supplying the very best customer service as they work to high, audited standards.

“This program reinforces our commitment to ABB as a key value provider in the drives segment. The visible benefits to Powertech include improved understanding of variable frequency drive application and commissioning and the ability to offer solutions and support remotely. The program helped to realign our goals and targets towards achieving combined growth and maximizing opportunities for ABB and Powertech”, said Arthi Srinivasan, marketing manager, Powertech Switchgear Industries, one of the leading low voltage (LV) panel builders in the UAE.

ACS880-01 drive

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