The Challenge For Chief Digital Officers: Empower Customers To Know More, Do More, Do Better

2017-03-21 - Forbes NewTech article written by Guido Jouret, Cheif Digital Officer at ABB
The position of Chief Digital Officer at global companies has been around more than five years. There were 2,500 CDOs worldwide at the end of 2016, according to one estimate. There’s even a CDO Club with more than 2,000 members. Not surprisingly, the definition of what a CDO does has grown fuzzy. But in a recent conversation, an executive at a major customer captured the CDO’s job description in a single sentence:

“Sure, we’re always looking for great solutions,” he told me, “but more than that, we’re looking for a partner who can paint a picture of what the future looks like, and work with us to create it.”

Exactly. The Chief Digital Officer is a company’s Chief Storyteller – and responsible, with her or his team, for making those stories come true. The CDO paints a vision of customers’ best possible futures, and then, working across business units and geographies, uses the powerful digital and human capabilities of customers and the CDO’s own company to take customers there.

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