ABB Australia launches online ordering service for transformers

2014-03-18 - BusinessOnline service makes designing and buying transformers, easier and faster
ABB has expanded its BusinessOnline services to enable its Australian-based customers to purchase distribution transformers online for the first time.

ABB is launching the new online service for distribution transformers to improve ordering efficiencies for customers and to enable ABB to tailor its offering to match specific customer requirements. The BusinessOnline facility supports the customer from the early design stage, when specifying and configuring a distribution transformer, to the actual ordering and follow-up of orders placed.

ABB is promoting the online procurement platform to customers in Australia by offering a range of stocked distribution transformers at special prices. Other key aspects of the online offering are:


    · Access to drawings, technical specification, protocols, manuals and guides

    · Product catalogues with technical and price information

    · Standardised distribution transformer to be stocked making purchasing, easier and faster

    · Easy and quick access to compare models, features and prices

    · Access to the ABB logistic chain, e.g., availability information, possibility to make orders fast and easy, order status tracking


“We want to make it easier for our customers to do business with us,” said Fulvio Granata, ABB’s General Manager for Transformers in Australia. “This can mean talking to a sales representative who has all the latest information at their fingertips, or going online and ordering stocked transformers directly from us 24/7.

“The online platform now makes it possible for the customer to get a real-time integration to ABB's back-end systems. It has easy-to-use features that support the customers’ entire purchasing process, be it from the initial evaluation phase and specifying product, through to ordering and receiving timely delivery of a world-class product,” adds Fulvio.

ABB transformers are an integral component of any electric network and support the systems that keep our world running. ABB offers a complete range of power and distribution transformers designed to grant the reliability, durability and efficiency required in utility, industrial and commercial applications. ABB is a major transformer manufacturer worldwide with more than 55 manufacturing sites globally - including facilities in Perth and a large service unit in Sydney, Australia.

Fulvio Granata, ABB's General Manager for Transformers in Australia

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