ABB strengthens its leading market position in low-voltage motors, IHS reports

Legislation demanding higher efficiency of motors drives market growth
Zurich, Switzerland, July 22, 2013 – ABB, the leading power and automation technology group, strengthens its market leader position in low-voltage motors and continues to grow faster than the market, according to the latest report from information and analytics provider IHS, entitled “The World Market for Low Voltage Motors 2013 Edition.”

IHS expects that the market for low-voltage motors will grow to more than $23 billion by 2017, driven by regulatory requirements that stipulate higher motor efficiencies. In 2012 the market size was $14.6 billion, with more than 48 million units shipped, and ABB's market share rose 1 percentage point to 14 percent, according to IHS.

Since the acquisition of Baldor in 2011, when it became market leader, ABB has improved its market position by continuous investments in the development of high-efficiency motors and improvements in customer service. Over the last two years ABB increased its sales of low-voltage motors by more than 26 percent.

World market for low voltage motors
“The strengthening of our market position reflects the successful integration of Baldor in our total offering,” says Ulrich Spiesshofer, head of ABB’s Discrete Automation and Motion division. “We are now realizing the synergies that were created by this deal.”

Recently ABB introduced so-called synchronous reluctance motors that can achieve IE4 levels of efficiency without the use of permanent magnets. Compared with an IE2 motor, the energy losses are reduced by up to 40 percent.

“ABB has a strong value proposition and I am happy to see that so many customers appreciate that. These recent findings by IHS motivate us to press ahead with reducing cost of ownership through customer service and innovation,” says Robert Larsson, manager of ABB’s business unit Motors and Generators.

ABB ( is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 145,000 people.

Note to the editors:

The 2013 edition of the IHS report “The World Market for Low Voltage Motors” is based on reported data for 2012 and assesses the impact of regulated efficiency transitions on the global market for low-voltage motors broken down into three major regions.

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