ABB in Greece promotes LP solutions ... on the road! In-store presentations!

2013-01-14 - This impressive promotional activity was held during 2012 in Greece, by the local sales organization, with aim to increase brand awareness and to present to electric installers and end consumers all new solutions provided by LP division.
The team responsible for the In-store 2012 was consisted by more than 25 ABB colleagues from Sales and Marketing (M&S) functions, who successfully visited more than 100 selling points of wholesalers in big cities, countryside and islands all around the country.

Some representative numbers that reflect the size and effort of all engaged parties for this activity are:

  • 102 presentations were conducted in total,
  • more than 1.000 hours were invested to complete the In-store project successfully,
  • more than 1.500 installers were personally met and registered for follow-up and
  • more than 9.000 km were covered by the promotional team.
This activity was an initiative of the local LP Sales and Marketing teams, in order to reinforce the contacts with wholesalers and distributors across the country, to listen to electric installers and discuss with them about the local markets' needs, to solve technical questions, to get in close and direct touch with the end consumer and to ensure ABB's presence and visibility in the sales points.

From March to December, more than 1.500 electric installers have been registered and gave their consent to have their contact details used for direct promotional activities (newsletters, sms campaigns), while a significant percentage participated in the survey which was especially designed and conducted by the M&S team. The aim of this survey was to receive valuable feedback for the needs and buying behaviour of electric installers all over Greece and to evaluate ABB's position among its competitors.

In every single sales point, the event was properly communicated and promoted by material which, among others, contained:
    • posters and roll-ups
    • product stands and panels
    • documentation
    • giveaways
All these were especially designed and constructed in order to support the promotion of the new and impressive Busch Jaeger wiring accessories series, ABB-Welcome door entry systems, products and solutions for PV segment, BasicLINE movement detectors, C11 electric energy meter etc.

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