Establishing ABB as flexible networks leader

2017-11-22 - ABB was recently the headline sponsor of a new conference in November that focused on the drivers and solutions for flexible gas, power and heat networks.
Organised by Network magazine at the Birmingham Conference and Events Centre, the event attracted more than 100 attendees including policy makers, network operators and energy generators to reflect on Ofgem’s drive towards a smart, flexible energy system. The host for the day was Jane Gray, editor of Utility Week magazine, which shares a publisher with Network.

The agenda included sessions on policy, monitoring and control, flexibility, society’s perceptions of energy and strategies to achieve goals for 2030.

As the event’s headline sponsor, we were able to share a platform with senior industry figures and raise awareness of our capabilities in energy storage and demand-side response schemes, as well as sharing the findings from our innovation-funded projects.

Our Technology Strategy Manager Peter Jones gave a presentation on creating the infrastructure for flexible networks. He explored how innovative infrastructure is making flexible networks a reality and the importance of cross-industry digital capabilities – such as battery energy storage systems (BESS), distributed energy resource management solutions (DERMS) and asset management software solutions.

In addition, we boosted awareness by distributing a new edition of our FFWD customer newsletter, through e-shots, social media and on a web landing page on ABB’s website. Network will publish a follow up article.

Peter Jones said: “The Flexible Networks Conference was a good opportunity to engage with customers in this new and forming market and we received more than 10 sales enquiries at our stand. As headline sponsor, ABB’s brand was seen alongside high quality speakers, with little presence from other suppliers. The event organisers at Networks magazine are planning a follow-up event in 2018 and we hope they will build in workshops and more interactivity next time.”

Peter Jones, ABB Technology Strategy Manager addressing the conference