Formula E forms partnership with technology firm, changes series’ name

2018-01-10 - NBC Sports article by Jerry Bonkowski - January 9, 2018
Formula E announced this morning a partnership with major technology company ABB that will also change the series’ name.

Going forward immediately, the series will now be known as the “ABB FIA Formula E Championship.”

The partnership makes plenty of sense. Switzerland-based ABB is a pioneer in electric vehicle technology, and Formula E cars are powered by electric batteries, not gas.

“Today, two pioneers are uniting,” ABB CEO Ulrich Spiesshofer said. “ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies.

“Together, we will write the next phase of the development of this exciting racing partnership and foster high-performance teams. Together, we will write the future – one electrifying race at a time.”

Added Alejandro Agag, founder and CEO of Formula E: “This is a historic day for Formula E and I’m honored to welcome ABB as the title and technology partner of the series, with its background and expertise in the field of electrification and digital technologies.

“Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase breakthrough technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”

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